Private Master Degree in Sport Tourism and Sportainment
Modalidad
Presencial
Descripción
The Master in Sports Tourism will give you a first-hand insight into the sports industry of the future, and how to manage the business around it. You will obtain an in-depth knowledge of the sports tourism sector which is becoming increasingly relevant each day, from the business generated by the fan or the amateur sportsman/woman who travels to see or participate in the event, to sport as the driver of a region, thanks to the different events organised in it. You will also discover how to manage the future business of the industry where sport and entertainment merge into one, 'sportainment', a new type of sports event where the fan is the priority and where sport competes for the fan’s time with the cinema or theatre, seeking greater interaction and engagement with them during the event. Finally, we will enter the Real Madrid of the 21st century, from an in-depth look into its Innovation with Real Madrid NEXT process and its start-ups environment, to the new Santiago Bernabéu Stadium, paradigm of the ‘smart venue’ of the future where the fan experience is the focus and where entertainment and sport merge into one.
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