Master´s degree in Sports Marketing
Deportes relacionados
Todos los deportes
Modalidad
Presencial
Descripción
The sports sector is growing exponentially all over the world and we approach it through a fantastic double connection between sports and the world of marketing, sales and communication: Firstly, the sports industry is becoming a fully professional management world where athletes, sport clubs, competitions, events, agencies and sport related companies globally speaking need an in-depth understanding of the right marketing and sales strategies and tools to achieve their objectives in this digital and rapidly changing competitive environment. Secondly, we also see that sports are by nature an excellent communications platform for companies in any economic sector thanks to their extraordinary reach in the media and the values they transmit. Therefore, the program is also ready to connect with companies and projects in every area that utilize sports as a marketing and communication tool. In this scenario, the program covers all the new trends in the sport business addressing the different areas that have to be mastered in the industry these days including topics as Esports, Digital sports marketing or any other innovation and business area that raises as a new sport element to consider from the business, marketing and communication side: new platforms for marketing and communication, new sponsorship models, new sports appearing, sport tourism as a new trend, crypto-sports, etc… Spain globally speaking and Real Madrid particularly are and have been in the centre of the sports marketing world for decades contributing to the world of sports not only with sport success but also with very special business elements that are now recognized sport business case studies worldwide. To summarize, the Master’s Degree in Sports Marketing, offered by Real Madrid Graduate School and Universidad Europea, is a pioneering international program in the field of sports marketing designed to provide to any international student the global and multicultural outlook and training to take advantage of professional opportunities in the combined fields of marketing and sports.